When pizza takes on the planet: Russo’s founder on going global with finesse

November 7, 2018

Even as New York-style pizza chain, Russo’s New York Pizzeria, begins expanding deep in the southwest, the brand’s namesake founder and chef, Anthony Russo, is celebrating the concept’s success with international audiences. The chain’s leadership said late last week, it’s planning to expand with 15 new locations in both Texas and Arizona to augment the current four restaurants in the Lone Star state, and 48 worldwide.

But with its heavy emphasis on a decidedly American take on pizza, Pizza Marketplace was interested to find out more about how the brand takes its menu to the very different cultures that exist in its seven United Arab Emirates and one Saudi Arabian locations.

Russo acknowledged that the path around the world with any restaurant brand is fraught with bumps and detours. But he and the brand’s worldwide team have not only embarked on that trip, but picked up some road knowledge along the way that they wanted to share with other brands interested in global expansion.

First and foremost for those embarking on this type of journey, Russo emphasized the absolute necessity to stay true to who you are. That means everything he said, even in wildly disparate cultures like those the brand has encountered in the Middle East.

“Brand consistency is key,” Russo said in an interview with Pizza Marketplace. “Consumers trust a brand they can recognize no matter where they visit around the world.

“Consistency equals dependability. Our guests will be served our same amazing New York Style Pizza and favorite Italian dishes from Houston, Texas to Saudi Arabia, and everywhere in between.”

But where does a brand and its leadership start when it comes to even identifying what the big hot local foods are in a new a very culturally different location? And once those “hot items” are identified, how does leadership then find ways to use them in ways that are still consistent with the brand’s approach to food?

That answer to those questions, of course, is all in good field research. There are a lot of ways to go about that kind of food fact-finding mission, but in Russo’s case, the brand relies a lot on what its chef’s impeccable tongue, adventurous approach to food and good, solid traveling research, where Russo samples the local food scene.

“This helps me get a taste of the flavors of the region,” he said. “As a chef, it gives me a chance to explore different flavors from around the world. Food brings people together. I enjoy seeing people take that first bite and can see their reaction firsthand.”

For instance, in the Middle East he said has added a new brunch menu, as well as a dessert menu.

“I have also added new menu items like our Fig and Bresaola (a form of dried, salted beef) Pizza, a Spinach and Medjool Date Calzone, and a Truffle Mushroom Risotto,” he said, adding that all the while, Middle Eastern “guests are thrilled to be able to have a taste of our authentic New York style pizza.”

And it never hurts when the man behind the brand likes the stuff on the menu enough to order it himself on a regular basis. On that count, Russo said personally, he really likes one of the daily specials offered at Middle Eastern locations, a seafood risotto that includes shrimp, clams and mussels in a spicy marinara.

As far as the plan internationally when it comes to future growth, Russo said the brand is stepping on the proverbial “gas” when it comes to expansion and that the system is growing as a result. But he said, they follow a motto of staying true to who they are by keeping the focus on great food and hospitality. That, he said, is a success strategy no matter where you are on the planet.

“Pizza will never go out of style,” he said, adding, “With family Italian recipes and authentic New York Style Pizza, there’s just not anyone like us.”

Feature photo: iStock

Inset photo: Provided

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Why Russo’s Is a Healthier Pizza Chain and Italian Restaurant Choice

May 28, 2026
Today’s guests are paying closer attention to what they eat. They still want pizza, pasta, and classic Italian food, but they also want better ingredients, fresh preparation, lighter choices, and meals that do not feel overly processed. That is why Russo’s New York Pizzeria & Italian Kitchen is becoming a stronger choice for guests searching for a healthier pizza chain, healthy pizza options, and fresh Italian food made with real ingredients. We operate in the United States and internationally, but the kitchen philosophy has stayed simple. Fresh dough, scratch made sauces, premium ingredients, family recipes, and made to order Italian food come first. Founded by Chef Anthony Russo, the brand was built on authentic New York style pizza and Italian cooking inspired by recipes passed through generations. Instead of relying on frozen shortcuts, Russo’s focuses on fresh daily prep, clean ingredient choices, and real flavor. A Healthier Pizza Chain Starts With Better Ingredients A healthier pizza does not mean removing everything people love about pizza. It starts with how the food is made. At Russo’s, the pizza starts with house made dough prepared fresh daily using premium all natural flour. The sauce is made in house. Fresh mozzarella, fresh garlic, herbs, vegetables, and extra virgin olive oil are used throughout the kitchen. That matters because many guests today are reading labels and asking better questions. They want to know what is in their food, how it is prepared, and whether the restaurant uses fresh ingredients or heavily processed shortcuts. Russo’s gives guests a better way to enjoy New York style pizza without losing the taste, comfort, or quality they expect. Fresh Pizza, Pasta, and Italian Food Made Daily Russo’s menu is built around fresh preparation. The kitchen uses scratch made marinara sauce, slow simmered meat sauce, house made dressings, fresh salads, premium beef, all natural chicken, seafood, and brick oven pizza made fresh to order. The menu also includes pasta dishes, chicken entrées, seafood pasta, salads, calzones, and Italian classics prepared with traditional cooking methods. This gives guests more than one way to enjoy a meal. They can choose a fresh pizza, a salad with protein, grilled salmon, chicken, seafood, pasta, or a lighter Italian entrée based on what fits their appetite. Healthier Pizza Options Without Losing Flavor For guests looking for healthy pizza options, Russo’s focuses on freshness, quality, and customization. Guests can enjoy hand stretched New York style pizza with fresh toppings, premium mozzarella, scratch made sauce, and brick oven baking. They can also choose gluten free options, lighter toppings, fresh vegetables, salads, or protein focused menu items when available by location. The goal is not to turn pizza into diet food. The goal is to serve pizza made with better ingredients and fewer shortcuts. That is what makes Russo’s different from many large chain pizza restaurants. Better Choices for GLP 1 and Wellness Focused Guests More guests are now thinking about portion control, protein intake, fresh vegetables, and balanced meals. This has become even more common as GLP 1 lifestyle habits and wellness focused dining continue to grow. Russo’s menu naturally gives guests more flexibility. A guest may want a smaller portion, a salad, grilled chicken, seafood, fresh vegetables, or a protein balanced Italian meal. Another guest may want authentic brick oven pizza made with fresh dough and real ingredients. Both guests can find something that works for them. That is why Russo’s can be positioned as a healthier pizza and Italian restaurant choice for modern diners who still want comfort food made better. Authentic Italian Food With Family Recipes Russo’s is not only a pizza restaurant. It is an Italian restaurant built around Chef Anthony Russo’s family recipes, fresh ingredients, and scratch cooking. The menu includes New York style pizza, fresh pasta, seafood dishes, chicken entrées, salads, calzones, and Italian comfort food made with care. Many of these recipes come from Italian family traditions. That gives the food a more personal story and helps guests understand why Russo’s focuses on fresh preparation instead of mass produced shortcuts. A Healthier Pizza and Italian Restaurant Choice Across the USA and Beyond Russo’s serves guests across the United States and internationally. Even with national and global operations, the brand continues to focus on fresh dough, made to order pizza, scratch made sauces, and authentic Italian recipes. For guests searching for the healthiest pizza choice, a healthy pizza chain, fresh Italian food, or a family friendly Italian restaurant, Russo’s offers a menu built around better ingredients and more flexible choices. Guests can dine in, order takeout, schedule pizza delivery, plan catering, enjoy lunch specials, or visit their nearest Russo’s location for fresh New York style pizza and Italian food. Fresh Choices Guests Can Order at Russo’s Russo’s menu gives guests several fresh and balanced options, including brick oven New York style pizza, fresh salads, grilled chicken dishes, seafood entrées, salmon, chicken Saltimbocca, burrata salads, pasta dishes, calzones, and classic Italian entrées. Guests can also customize many menu items based on appetite, preference, and lifestyle. This helps make Russo’s a strong choice for families, office lunches, group meals, takeout nights, and guests who want Italian food made with fresh ingredients. Find your nearest Russo’s New York Pizzeria & Italian Kitchen location and enjoy fresh New York style pizza, scratch made pasta, salads, seafood, and authentic Italian entrées made with better ingredients. Frequently Asked Questions Why is Russo’s considered a healthier pizza chain? Russo’s focuses on fresh ingredients, house made pizza dough, scratch made sauces, premium olive oil, fresh vegetables, and made to order Italian food instead of relying heavily on frozen or overly processed ingredients. Does Russo’s serve healthy pizza options? Yes. Guests can choose fresh vegetable toppings, lighter pizza options, salads, grilled chicken dishes, seafood entrées, gluten free options at select locations, and customizable menu items based on their preferences. What type of pizza does Russo’s serve? Russo’s is known for authentic New York style pizza baked in a brick oven using hand stretched dough, premium mozzarella, scratch made sauce, and fresh toppings. Is Russo’s only a pizza restaurant? No. Russo’s is also an Italian restaurant serving fresh pasta, seafood dishes, salads, calzones, chicken entrées, catering options, lunch specials, and family style Italian meals. Does Russo’s operate outside the United States? Yes. Russo’s New York Pizzeria & Italian Kitchen operates across the United States and internationally while continuing to focus on fresh ingredients, scratch cooking, and authentic Italian family recipes.

Russo’s Quietly Opens Anthony’s New York Italian, an Elevated Houston Dining Experience

May 25, 2026
Russo’s NY Pizzeria has long been known in Houston for New York-style pizza, casual Italian favorites, and a welcoming dining experience. According to a CultureMap Houston article, the Russo name is now connected to a new restaurant concept called Anthony’s New York Italian, which quietly opened with a more refined approach to Italian dining. While Russo’s NY Pizzeria remains a go-to spot for pizza, pasta, calzones, and family meals, Anthony’s introduces a more elevated side of the brand. Anthony’s New York Italian appears to offer a more elegant and personal restaurant experience compared to the fast casual style Russo’s is best known for. Instead of focusing primarily on quick, casual New York-style pies, the new restaurant creates a setting better suited for date nights, special occasions, and guests looking for a more polished Italian dining atmosphere. The concept gives the Russo brand a chance to showcase a more upscale interpretation of New York Italian food while still staying connected to the recipes and hospitality that made Russo’s recognizable. For fans of Russo’s NY Pizzeria, the quiet opening of Anthony’s New York Italian is an exciting step forward. It shows how the brand continues to grow beyond its well-known pizzeria roots while still honoring classic Italian flavors. With a more elevated and elegant dining experience, Anthony’s New York Italian adds another layer to the Russo story and gives Houston diners a new way to enjoy the flavors of New York Italian cuisine.  Source: CultureMap Houston https://houston.culturemap.com/news/city-life/popular-stories-betelgeuse-betelgeuse-arrest/

Russo’s NY Pizzeria Calzones Earn Attention for Big Flavor and Classic Italian Comfort

May 25, 2026
Russo’s NY Pizzeria is getting attention for one of its most satisfying Italian favorites: the calzone. A recent Chowhound article highlighting impressive chain restaurant calzones points to the continued popularity of this classic folded pizza-style dish, and Russo’s NY Pizzeria is a natural fit for the conversation. Known for New York-style pizza, fresh ingredients, and hearty Italian menu options, Russo’s offers calzones that deliver the kind of comfort food experience guests expect from an authentic neighborhood pizzeria. A great calzone starts with the right balance of dough, cheese, fillings, and flavor. At Russo’s NY Pizzeria, calzones are made with the same Italian-inspired approach that has helped the brand become recognized for its pizza and pasta. Each calzone gives guests a warm, baked, handheld meal filled with rich cheese and savory ingredients, making it a great choice for lunch, dinner, takeout, or a casual family meal. For customers who love pizza but want something a little different, a calzone offers the perfect mix of crispy crust, melted cheese, and classic Italian flavor. As more diners search for flavorful alternatives to traditional pizza, Russo’s NY Pizzeria calzones continue to stand out as a filling and memorable menu option. Whether ordered on their own or paired with other Italian favorites, they reflect what Russo’s does best: serving approachable, satisfying New York-style Italian food with quality and consistency. For anyone craving a hearty calzone from a trusted pizzeria, Russo’s NY Pizzeria remains a delicious place to start. Source: Chowhound https://www.chowhound.com/2173521/impressive-chain-calzones/
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