EXPLORING THE FULL RANGE-AND MONEYMAKING POTENTIAL-OF ITALIAN MEATS

April 1, 2016

By LIZ BARRETT – https://www.pmq.com

These gourmet proteins can be paired with nearly everything on your existing menu, with delicious results.

You already know that pepperoni has been America’s favorite pizza topping for decades-but times are changing, and so are consumer tastes. When was the last time you introduced your guests to something different, such as an imported Italian salami or a beautiful prosciutto di Parma? Maybe it’s time to expand your horizons, explore the full range of Italian meats and discover how you can pair them with nearly everything on your existing menu.

Close-up of various cured meats, including salami, prosciutto, and pancetta, at a market stall.


“We use all kinds of meat, from raw to cured to dry-aged to dehydrated,” says Fabio Viviani, celebrity chef and owner of a growing list of restaurants in Chicago, including Siena Tavern and Bar Siena. “The most common meats we use for our pizzas are cold cuts and housemade sausages. We do a lot of salami, coppa, prosciutto sausage and housemade pepperoni. We chose these because they cook in the oven very well. Prosciutto di Parma and prosciutto di San Daniele are the best options when you want to slice the meat very thinly and place it on the pizza after cooking; everything else cooks and crisps very well.”

As for the rest of the menu beyond pizza, Viviani say you can pair Italian meats with almost everything. “Put them together with sharp cheeses, any kind of vegetable, mozzarella, truffles, mushrooms, Brussels sprouts, figs or pickled vegetables-really anything but fish,” he says.

Anthony Russo’s list may be slightly shorter, but the founder/CEO and head chef of Houston-based Russo’s restaurants also takes full advantage of cold cuts. “The main three Italian meats I use are soppressata salami, prosciutto di Parma and mortadella ham,” he says.

Good choices, all of them. So let’s take a closer look at each one.

A pizza topped with prosciutto and arugula, from an article discussing prosciutto and its preparation.

PROSCIUTTO DI PARMA
A first choice for many chefs is prosciutto di Parma, thanks to its salty flavor and versatility. “I use prosciutto di Parma on pizza, salads, pasta and sandwiches, because it slices really thin and is very soft,” Russo says. “I also wrap it around fresh buffalo mozzarella and grill it with a little olive oil for a great appetizer.”

One of the favorites at Russo’s is a flatbread sandwich with fresh mozzarella, prosciutto di Parma, arugula and pesto. “You can tell if a prosciutto is from Parma because it has a nice red color and it’s nice and soft, not chewy like some of the domestic prosciuttos can be,” Russo notes. (Learn more about prosciutto in the sidebar, “The Prosciutto Puzzle,” on this page.)

SOPPRESSATA SALAMI AND DRY ITALIAN SAUSAGE
Much like prosciutto, salami and Italian sausage can be a great addition to the menu if you’re looking for something that’s easy to pair with many diverse dishes. “Dry Italian sausage and salami are very versatile,” Viviani says. “We use salami for salad, pizza, pasta, vinaigrette and more. Salami-whether dry or wet-is a very user-friendly, headache-free kind of cold cut that is delicious by itself or paired with a lot of things.”

For a little kick, try a spicy soppressata and see how your customers react. After all, today’s consumers are more attracted to dishes with a kick. “I don’t want to buy the regular salami that you can get anywhere else, so I use soppressata for my sandwiches,” Russo says. “Soppressata is a little spicy and really good.”

MORTADELLA
Mortadella, an Italian pork sausage flavored with various spices, plays a featured role on artisanal pizzas made by famed chefs such as Giada de Laurentiis, Marc Vetri and Emeril Lagasse. “There’s a lot of different types of mortadella ham, some with pistachio in it, some without,” Russo says. “I like the imported mortadella with pistachios from Italy. You can really taste the flavors in the imported one.”

“People get tired of the same old pepperoni and sausage. They want something unique and different. You can do a lot with prosciutto and pancetta on a pizza.”
-Anthony Russo, Russo’s New York Pizzeria

CHOOSE QUALITY OVER PRICE
When adding any new menu item, price is always a concern. But when it comes to high-end ingredients such as imported Italian meats, consider the benefits of choosing quality over price. A little goes a long way when the bold flavors of a spicy soppressata or salty prosciutto di Parma are paired with a gorgeous, fresh salad or housemade cheese.

“As a chef, I do look at the price, but what sells me is the quality,” Russo says. “The quality will set us apart from other pizza chains, and customers nowadays know the difference. We encourage our servers to promote the fact that we’re serving quality imported ingredients as well. When you look at it as $9 a pound versus $14 a pound and break it down by ounces, it’s a difference of pennies.”

“Start with a good salami, a good prosciutto and a good pepperoni,” Viviani agrees. “Everyone knows them, they’re easy to source, and if you want to make your own, salami and pepperoni are easy to make.”

A person holding a slice of pizza with prosciutto and cheese; indoor restaurant setting.
A guide to Italian meats, including descriptions of Capicola, Lardo, Mortadella, Pancetta, Prosciutto, and Salsiccia.

NOT SO FOREIGN ANYMORE
If you’re worried that your customers won’t understand what mortadella or soppressata is, fear not. Russo, who owns restaurant locations in places such as Texas, Florida, Oklahoma and Tennessee, says that customers are ingredient-savvy nowadays. “Ten years ago, not too many people used prosciutto on their pizza,” he says. “Now prosciutto is more of a foodie dish. Mortadella may not be as popular, but we serve it on our sandwiches, and customers really enjoy it.”

Russo believes that today’s customers get a little bored with the same old pepperoni and sausage. “They want something unique and different. You can do a lot with prosciutto and pancetta on a pizza-add arugula, kale or artichoke hearts. You can also use Italian meats for calzones, pasta, bruschetta and antipasto salads, or create an Italian meat tray with prosciutto, mortadella, and Genoa salami.”

No matter how you decide to experiment with adding new cuts of Italian meats to your topping lineup, start small and test the waters. Focus on quality over quantity and let your sales forge a path toward increased creativity.

Liz Barrett is PMQ’s editor at large and author of Pizza: A Slice of American History.

This article appears in the April 2016 issue of PMQ Pizza Magazine

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Why Russo’s Is a Healthier Pizza Chain and Italian Restaurant Choice

May 28, 2026
Today’s guests are paying closer attention to what they eat. They still want pizza, pasta, and classic Italian food, but they also want better ingredients, fresh preparation, lighter choices, and meals that do not feel overly processed. That is why Russo’s New York Pizzeria & Italian Kitchen is becoming a stronger choice for guests searching for a healthier pizza chain, healthy pizza options, and fresh Italian food made with real ingredients. We operate in the United States and internationally, but the kitchen philosophy has stayed simple. Fresh dough, scratch made sauces, premium ingredients, family recipes, and made to order Italian food come first. Founded by Chef Anthony Russo, the brand was built on authentic New York style pizza and Italian cooking inspired by recipes passed through generations. Instead of relying on frozen shortcuts, Russo’s focuses on fresh daily prep, clean ingredient choices, and real flavor. A Healthier Pizza Chain Starts With Better Ingredients A healthier pizza does not mean removing everything people love about pizza. It starts with how the food is made. At Russo’s, the pizza starts with house made dough prepared fresh daily using premium all natural flour. The sauce is made in house. Fresh mozzarella, fresh garlic, herbs, vegetables, and extra virgin olive oil are used throughout the kitchen. That matters because many guests today are reading labels and asking better questions. They want to know what is in their food, how it is prepared, and whether the restaurant uses fresh ingredients or heavily processed shortcuts. Russo’s gives guests a better way to enjoy New York style pizza without losing the taste, comfort, or quality they expect. Fresh Pizza, Pasta, and Italian Food Made Daily Russo’s menu is built around fresh preparation. The kitchen uses scratch made marinara sauce, slow simmered meat sauce, house made dressings, fresh salads, premium beef, all natural chicken, seafood, and brick oven pizza made fresh to order. The menu also includes pasta dishes, chicken entrées, seafood pasta, salads, calzones, and Italian classics prepared with traditional cooking methods. This gives guests more than one way to enjoy a meal. They can choose a fresh pizza, a salad with protein, grilled salmon, chicken, seafood, pasta, or a lighter Italian entrée based on what fits their appetite. Healthier Pizza Options Without Losing Flavor For guests looking for healthy pizza options, Russo’s focuses on freshness, quality, and customization. Guests can enjoy hand stretched New York style pizza with fresh toppings, premium mozzarella, scratch made sauce, and brick oven baking. They can also choose gluten free options, lighter toppings, fresh vegetables, salads, or protein focused menu items when available by location. The goal is not to turn pizza into diet food. The goal is to serve pizza made with better ingredients and fewer shortcuts. That is what makes Russo’s different from many large chain pizza restaurants. Better Choices for GLP 1 and Wellness Focused Guests More guests are now thinking about portion control, protein intake, fresh vegetables, and balanced meals. This has become even more common as GLP 1 lifestyle habits and wellness focused dining continue to grow. Russo’s menu naturally gives guests more flexibility. A guest may want a smaller portion, a salad, grilled chicken, seafood, fresh vegetables, or a protein balanced Italian meal. Another guest may want authentic brick oven pizza made with fresh dough and real ingredients. Both guests can find something that works for them. That is why Russo’s can be positioned as a healthier pizza and Italian restaurant choice for modern diners who still want comfort food made better. Authentic Italian Food With Family Recipes Russo’s is not only a pizza restaurant. It is an Italian restaurant built around Chef Anthony Russo’s family recipes, fresh ingredients, and scratch cooking. The menu includes New York style pizza, fresh pasta, seafood dishes, chicken entrées, salads, calzones, and Italian comfort food made with care. Many of these recipes come from Italian family traditions. That gives the food a more personal story and helps guests understand why Russo’s focuses on fresh preparation instead of mass produced shortcuts. A Healthier Pizza and Italian Restaurant Choice Across the USA and Beyond Russo’s serves guests across the United States and internationally. Even with national and global operations, the brand continues to focus on fresh dough, made to order pizza, scratch made sauces, and authentic Italian recipes. For guests searching for the healthiest pizza choice, a healthy pizza chain, fresh Italian food, or a family friendly Italian restaurant, Russo’s offers a menu built around better ingredients and more flexible choices. Guests can dine in, order takeout, schedule pizza delivery, plan catering, enjoy lunch specials, or visit their nearest Russo’s location for fresh New York style pizza and Italian food. Fresh Choices Guests Can Order at Russo’s Russo’s menu gives guests several fresh and balanced options, including brick oven New York style pizza, fresh salads, grilled chicken dishes, seafood entrées, salmon, chicken Saltimbocca, burrata salads, pasta dishes, calzones, and classic Italian entrées. Guests can also customize many menu items based on appetite, preference, and lifestyle. This helps make Russo’s a strong choice for families, office lunches, group meals, takeout nights, and guests who want Italian food made with fresh ingredients. Find your nearest Russo’s New York Pizzeria & Italian Kitchen location and enjoy fresh New York style pizza, scratch made pasta, salads, seafood, and authentic Italian entrées made with better ingredients. Frequently Asked Questions Why is Russo’s considered a healthier pizza chain? Russo’s focuses on fresh ingredients, house made pizza dough, scratch made sauces, premium olive oil, fresh vegetables, and made to order Italian food instead of relying heavily on frozen or overly processed ingredients. Does Russo’s serve healthy pizza options? Yes. Guests can choose fresh vegetable toppings, lighter pizza options, salads, grilled chicken dishes, seafood entrées, gluten free options at select locations, and customizable menu items based on their preferences. What type of pizza does Russo’s serve? Russo’s is known for authentic New York style pizza baked in a brick oven using hand stretched dough, premium mozzarella, scratch made sauce, and fresh toppings. Is Russo’s only a pizza restaurant? No. Russo’s is also an Italian restaurant serving fresh pasta, seafood dishes, salads, calzones, chicken entrées, catering options, lunch specials, and family style Italian meals. Does Russo’s operate outside the United States? Yes. Russo’s New York Pizzeria & Italian Kitchen operates across the United States and internationally while continuing to focus on fresh ingredients, scratch cooking, and authentic Italian family recipes.

Russo’s Quietly Opens Anthony’s New York Italian, an Elevated Houston Dining Experience

May 25, 2026
Russo’s NY Pizzeria has long been known in Houston for New York-style pizza, casual Italian favorites, and a welcoming dining experience. According to a CultureMap Houston article, the Russo name is now connected to a new restaurant concept called Anthony’s New York Italian, which quietly opened with a more refined approach to Italian dining. While Russo’s NY Pizzeria remains a go-to spot for pizza, pasta, calzones, and family meals, Anthony’s introduces a more elevated side of the brand. Anthony’s New York Italian appears to offer a more elegant and personal restaurant experience compared to the fast casual style Russo’s is best known for. Instead of focusing primarily on quick, casual New York-style pies, the new restaurant creates a setting better suited for date nights, special occasions, and guests looking for a more polished Italian dining atmosphere. The concept gives the Russo brand a chance to showcase a more upscale interpretation of New York Italian food while still staying connected to the recipes and hospitality that made Russo’s recognizable. For fans of Russo’s NY Pizzeria, the quiet opening of Anthony’s New York Italian is an exciting step forward. It shows how the brand continues to grow beyond its well-known pizzeria roots while still honoring classic Italian flavors. With a more elevated and elegant dining experience, Anthony’s New York Italian adds another layer to the Russo story and gives Houston diners a new way to enjoy the flavors of New York Italian cuisine.  Source: CultureMap Houston https://houston.culturemap.com/news/city-life/popular-stories-betelgeuse-betelgeuse-arrest/

Russo’s NY Pizzeria Calzones Earn Attention for Big Flavor and Classic Italian Comfort

May 25, 2026
Russo’s NY Pizzeria is getting attention for one of its most satisfying Italian favorites: the calzone. A recent Chowhound article highlighting impressive chain restaurant calzones points to the continued popularity of this classic folded pizza-style dish, and Russo’s NY Pizzeria is a natural fit for the conversation. Known for New York-style pizza, fresh ingredients, and hearty Italian menu options, Russo’s offers calzones that deliver the kind of comfort food experience guests expect from an authentic neighborhood pizzeria. A great calzone starts with the right balance of dough, cheese, fillings, and flavor. At Russo’s NY Pizzeria, calzones are made with the same Italian-inspired approach that has helped the brand become recognized for its pizza and pasta. Each calzone gives guests a warm, baked, handheld meal filled with rich cheese and savory ingredients, making it a great choice for lunch, dinner, takeout, or a casual family meal. For customers who love pizza but want something a little different, a calzone offers the perfect mix of crispy crust, melted cheese, and classic Italian flavor. As more diners search for flavorful alternatives to traditional pizza, Russo’s NY Pizzeria calzones continue to stand out as a filling and memorable menu option. Whether ordered on their own or paired with other Italian favorites, they reflect what Russo’s does best: serving approachable, satisfying New York-style Italian food with quality and consistency. For anyone craving a hearty calzone from a trusted pizzeria, Russo’s NY Pizzeria remains a delicious place to start. Source: Chowhound https://www.chowhound.com/2173521/impressive-chain-calzones/
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