Russo’s Restaurants Targets Regional Growth Throughout Houston Market

May 16, 2017

Authentic Fast-Casual New York Pizzeria and Refined Coal-Fired Italian Kitchen Concepts Discuss Strategic Expansion Plans at The Franchise Expo May 20 and 21 at NRG Park in Houston

Chef in a white coat cooking over a stove with ingredients prepared on plates nearby.

HOUSTON  – Russo’s Restaurants, the founders of dining concepts that includes Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen, announced today plans to significantly enhance the brands’ footprint in Houston by offering franchise options for a new counter-service model.

Evidencing the excitement around both brands, Chef Anthony Russo will be discussing the next generation pizza and Italian fresh, scratch kitchen concept in Booth 320 at The Franchise Expo at NRG Park May 20 and 21.

The new store design features counter service and an open kitchen with pizza and pasta station service showcasing the use of premium ingredients to prepare menu items fresh from scratch within 15 minutes.

“This design, combined with our chef-driven cuisine, includes our classic pastas to the new menu items that are unique like prosciutto and arugula pizza, truffle mushroom pizza and then our gourmet soups and salads – and all made to order in less than 15 minutes using only the freshest ingredients – perfect for home delivery and catering opportunities,” Chef Russo said. “The new store design is very attractive to new franchisees for a variety of reasons. The size of this concept can range from 1,200 square feet to 1,500 square feet yet still offering gourmet menu items allowing franchisees to drive more sales in their first year in business.”

< Older Post

Newer Post >
Person cuts a pizza with various toppings using a pizza cutter on a metal tray.

The Difference Between Chain Pizza and Authentic Italian Pizza

By Russo's NY Pizzeria • February 26, 2026
Pizza is one of the most popular foods in America, but not all pizza is created equal. While national chains offer convenience and familiarity, authentic Italian pizza delivers a completely different experience. From ingredients to preparation to flavor, the difference is noticeable from the first bite. At Russo’s New York Pizzeria & Italian Kitchen, we […] The post The Difference Between Chain Pizza and Authentic Italian Pizza appeared first on Russo's New York Pizzeria.
Various pasta dishes in black bowls, plus soup and salad, on a table.

Planning a Party? Why Italian Catering Is Always a Crowd Pleaser

By Russo's NY Pizzeria • February 13, 2026
When it comes to hosting an event, food is one of the biggest factors in how guests remember the experience. Whether you are planning an office lunch, a birthday celebration, a graduation party, or a family gathering, choosing the right catering option can make planning easier and the event more enjoyable for everyone. That is […] The post Planning a Party? Why Italian Catering Is Always a Crowd Pleaser appeared first on Russo's New York Pizzeria.
Three pizzas on a wooden table in a restaurant. The closest pizza has pepperoni and sausage.

Celebrating Family, Food, and Italian Tradition at Russo’s

By Russo's NY Pizzeria • January 27, 2026
Italian cuisine has always been about more than just food. It’s about family, tradition, and coming together around the table to share a meal made with care. At Russo’s New York Pizzeria & Italian Kitchen, those values are at the heart of everything we do, from the recipes we use to the way we welcome […] The post Celebrating Family, Food, and Italian Tradition at Russo’s appeared first on Russo's New York Pizzeria.
Show More