Joining a Strong, Competitive Brand

November 14, 2014

Just like the ingredients Chef Anthony uses in his kitchen, here at  Russo’s  we love to keep all aspects of our business fresh, including our branding.

Our new website represents each of the three Russo’s brands: Russo’s NY Pizzeria, Russo’s Coal Fired Italian Kitchen and Chef Anthony Russo’s all-natural gluten free pizzas. The mix of thin, script fonts – reminiscent of the elegant Italian countryside – and sans serif type faces – a nod to some of the most forward thinking restaurateurs of this century – creates a look that is uniquely Russo’s. Deep reds and striking accent colors create a bold contrast, one that pays homage to the bold and colorful dishes made in Chef Anthony’s kitchen every day.

This distinct core brand has inspired communities and investors to come back to Russo’s time and time again. The Russo family’s culture of tradition creates an  amazing story  , one that many customers can and do relate to their own family. Russo’s isn’t just the restaurant down the street it is their kitchen, too. This interaction builds an organic connection that, as outlined  here  in Inc. Magazine, is the future of branding.

While Russo’s dedication to  community involvement  is no new news, did you know that Russo’s is a popular brand with  multi-unit franchise owners  ? It is because Russo’s has equal appeal to both consumers and investors that it is such a strong, competitive brand. Our family oriented structure permeates communities quickly, establishing each restaurant as a go-to with families as well as Italian food lovers.

The same traditional Italian cooking that was passed down to Chef Anthony from his ancestors is still served to customers daily at each of our franchise locations. The Russo’s brand is continually looking for new franchisees to join the family. For more information, head to  nypizzeria.com/franchise.

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