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April 16, 2014 By Daniela Pavlova

Local, local, local

Connecting with your community through local marketing is a proven way to succeed. There are many potential partnerships to tap into, all of which benefit the community as well as your business.

By utilizing local marketing techniques, you can turn your neighborhood into valued customers and friends. Many Russo's owners are already reaping the benefits of affiliating with credible organizations, and play a major part in helping schools, other small businesses and local art and tourism.

Receiving a stamp of approval from the community goes a long way. Serving such local-based groups generates customer traffic to Russo's restaurants throughout the week.

"Local marketing should be part of every business owner's strategy. Since opening doors in 2005, we have been involved in numerous neighborhood events," said Guillermo Medellin, owner of Russo's New York Pizzeria in The Woodlands. "Over the course of five consecutive years, we've served Russo's pizza to more than 90,000 visitors at the Woodlands Waterway Art Festival."

In addition to being a vendor at local events, he has partnered with charities to give back money or share food with people in need. Consumer reception of his efforts has been inspiring. Following the success of his Woodlands location, Madellin is close to opening a second North Houston Russo's restaurant in Conroe.

At Russo's, our core values resonate with so many, because we understand the importance of community involvement.

With more than 30 years of experience in restaurant management and ownership, Russo's Restaurants has perfected the classic Italian dining experience, and the brand is making it easier than ever to get started on this exciting journey. For franchise information please contact Russo's at