TOP 10 FOOD TRENDS FROM NATURAL PRODUCTS EXPO : #3 GLUTEN-FREE IS THE NEW NORM
March 13, 2013
I could not throw a brick through the conference hall without hitting a gluten-free product. Many vendors either featured gluten-free in their core product line-up or took the efforts to eliminate gluten from their recipes. It was obvious that gluten free has hit a maturity point in the market and has turned into an key marketing point.
One of the gluten-free products to really hit maturity was in the frozen food and pizza products. Several of the vendors went out of their way to ask me if their pizza "tasted gluten-free." One of my favorites was Chef Anthony Russo's line of frozen pizza. In the past I have been less than impressed by gluten free pizza crust. Although, this pizza actually had a pleasant bounce to its thin crust and did not leave behind the tell-tale "gluten-free after taste."