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RUSSO'S NEW YORK PIZZA DEBUTS IN DUBAI

June 7, 2011

Multi-Unit Franchisee Magazine


Anthony Russo, owner of Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen, has announced expansion into the United Arab Emirates (UAE), awarding exclusive UAE territory rights to Dubai-based Prime Hospitality, a division of Ghobash Trading & Investment Company. The agreement calls for 26 additional units in the Gulf over the next decade.

"Prime was established in 2009 and we carefully select the brands that we add to our portfolio," said Murad Al Nasur, general manager of Prime Hospitality.

The first are planned for Dubai and Abu Dhabi later this year. Houston-based Russo began franchising his New York Pizzeria in 1992, and has expanded to 28 locations in Texas and surrounding states.

Russo has also developed Russo's Coal-Fired Italian Kitchen, a more up-market casual dining concept.


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