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May 11, 2011

Tabitha Barda Russo, owner of Russo’s New York Pizzeria and Russo’s Coal Fired Italian Kitchen has announced expansion into the UAE after awarding exclusive UAE territory rights to Dubai based Prime Hospitality, a division of Ghobash Trading & Investment Company.

The agreement plans for 26 additional units in the Gulf alone over the next decade. This move follows Russo’s appearance at the Gulfood exhibition, where the company served its signature 28-inch party pizza.

“We chose Prime Hospitality as our partner for the UAE as their philosophy is similar to ours: a commitment to quality and fresh ingredients while offering our customers a most memorable experience for a reasonable price” Russo said.

Murad Al Nasur, General Manager of Prime Hospitality, added: “Prime was established in 2009 and we carefully select the brands that we add to our portfolio”Al Nasur says. “We focus on quality and authenticity of the food that we serve in our restaurants and Russo’s fits right in’’.

Russo began franchising his New York Pizzeria in 1992 and has since expanded to 28 locations in Texas and surrounding states and developed the more up-market casual dining Russo’s Italian Coal-Fired Kitchen concept.

Prime Hospitality will be operating Russo’s Restaurants throughout the UAE, with first openings planned in Dubai and Abu Dhabi later this year.

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