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January 29, 2011

TradeArabia News Service Russo, owner of the award-winning Russo's New York Pizzeria, will exhibit at the 2011 Gulfood Exhibition in Dubai, United Arab Emirates, the region's largest and most important industry event.

The food, drink, foodservice, and hospitality exhibition will be held February 27 - March 2, 2011, taking up one million square feet of dedicated space at the Dubai International Convention and Exhibition Center.

Serving the company's signature extra-large 28-inch party pizza, prepared with fresh dough without additives or preservatives, topped with sauce made from premium hand-selected tomatoes and authentic Italian cheese,  Russo's New York Pizzeria stand will be certain to create a buzz at this years event.

Having received numerous awards, including best pizza in the greater Houston area 2008 and 2009, Russo's was also featured in the March 2010 issue of Culinary Queen Rachael Ray's magazine 'Every Day with Rachael Ray' where Russo's pizza was rated as one of the best pizzas in the United States.

The future looks bright for the ambitious restaurateur, who started franchising his popular fast-casual New York Pizzeria in 1998 and has since successfully expanded his business to 28 locations in Texas and surrounding states, including developing the more up-market casual dining 'Russo's Italian Coal-Fired Kitchen' concept.

Known for his authentic Italian cuisine, characterized by premium all natural ingredients and regional influences, Russo personally stands behind the Russo family standards and devotion to quality.''We work directly with dairy farms, flour mills, tomato growers and an olive oil producer'' says Russo ''and are getting our products direct from the source. No matter where on the globe our restaurants are located, all will have the exact same high quality products. Our menu also offers great options for the more health conscious consumer carrying a gluten free pizza option and multi-grain pasta choices.

Gulfood is the perfect venue to facilitate growth for Russo's Restaurants, providing access to one of the key growth markets for the food and beverage industry.

The pizza chain has an optimistic agenda for business development in international markets. With the logistics already in place, Russo plans on selling area development in the Middle Eastern market resulting in numerous franchise opportunities. "We already have some serious interests in this region and beyond as we are aiming to build a global brand. We are extremely excited about the opportunities that Gulfood 2011 will bring," Russo says.

To learn more about Russo's Restaurants please visit Russo's at the Gulfood show, Dubai Exhibition Centre, Hall: Concourse 2, stand CCM-17.

For more information about Franchise opportunities in the Middle East please call +971 50 1606164 or email

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