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April 12, 2010

Marketing Successories

Houston-based Russo’s New York and Russo’s New York Coal Fired Italian Kitchen has plans to continue to take a bigger piece of the pie, and we’re not just talking pizza.

Launched in 1978, the company has awarded over 32 franchises, with franchise stores already scheduled to open in Dallas, and McAllen by year end.  But Russo’s isn’t only looking to expand in the South.  Registered to expand franchise ownership in all 52 states, plans are already in place to expand in the U.S., as well as internationally, such as in the Middle East United Arab Emirates and Asia in 2010.

With more than 30 years of proven operational expertise, Russo’s provides a franchise concept perfect for the fast casual Italian pizzeria restaurant owner.  The new Russo’s New York Coal Fired Italian Kitchen is a perfect model for high income areas, offering gourmet fresh entrees at a moderate price.  As President, Anthony Russo says “It’s the only chain in the market place that prepares every item fresh, in every location, using all natural ingredients imported from Italy.”  To date, six Russo’s New York Italian Kitchen units have been sold.

As part of the franchise agreement, Russo’s provides a complete pre-opening and ongoing training and support program to include site selection and assistance with lease negotiations, design, development and construction, and support every step of the way.  

Who wouldn’t want a Russo’s franchise, even if it’s just for the secret family recipes?

Expect a Russo’s New York or a Russo’s New York Coal Fired Italian Kitchen to be in your area soon.  

About Russo’s New York Pizzeria

Anthony Russo’s family started Russos’ in 1978 after moving from New York to Texas as a fine dining establishment that used recipes passed down through generations from the Russo family.

By using his culinary experience, Anthony serves high quality fresh Italian food while providing a quick and casual dining experience.  He still lives by his Dad’s saying that “If you can’t make it fresh, don’t serve it!”

Today Russo's has over 28 International and U.S. based locations.  Russo’s offers a full service Italian menu for dining in, carry out or catering, and specializes in NY style pizza baked in a coal-fired oven.  

As the franchise continues to grow, Anthony has always stayed grounded to his roots, that freshness and quality are his standards for success. To learn more about Russo’s New York Pizzeria, or franchise opportunities, please visit our website for more information at  

Russo’s New York Pizzeria Corporate Offices:
5847 San Felipe, STE 1730
Houston, Texas 77057

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