Did You Know That Only 30 Percent of Grocery Retail Items Succeed After Being Launched in Grocery Stores?

February 28, 2014

Small restaurants and food operators have an even smaller success rate at 11 percent. So what separates the proverbial wheat from the chaff?

We’d argue that the freshness and quality of ingredients is no small factors. Consumers are smart – they know when a product is made of artificial ingredients and mass-produced without a second thought.

Russo’s line of frozen, gluten-free pizzas is in the minority in that regard. At Russo’s, we care about what we put on grocery shelves because we know that consumers care about what goes into their bodies. All meats and cheeses are preservative-free and natural. Produce is sourced from local farms and farmers markets. The thin, crispy gluten-free crust is made with the finest ingredients in a certified gluten-free environment with no contaminants.

And the proof is in the numbers. After launching the frozen gluten-free pizza in six varieties, Russo’s has grown more than 300 percent – our pizzas are now available in more than 3,000 nationwide grocery stores.

So how does this figure into franchising? Well, it’s simple. When you join the Russo’s family, you’re part of a team that grows in all capacities – into new cities and in grocery stores. With significant brand recognition comes increased customer loyalty. With more than 30 years of experience in restaurant management and ownership, Russo’s Restaurants has perfected the classic Italian dining experience, and the brand is making it easier than ever to get started on this exciting journey yourself. For franchise information please contact Russo’s at  nypizzeria.com/franchise.

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Person cuts a pizza with various toppings using a pizza cutter on a metal tray.

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